Advertising Iconism - Civilization Fanatics' Forums
Civilization Fanatics' Center  

(US | UK | DE | CA)

Go Back   Civilization Fanatics' Forums > COLOSSEUM > Off-Topic

Off-Topic Discuss anything that doesn't belong in any other forums here.

Thread Tools
Old Apr 06, 2002, 08:24 AM   #1
Magnus's Avatar
Join Date: Apr 2001
Location: Massachusetts, USA
Posts: 1,766
Advertising Iconism

In other words, when a product's marketing becomes so successful, the brand name becomes the 'real' name for what the product describes.

a few examples:

Band-Aid - this is a brand name for adhesive bandages, but few people will ask for anything but a Band-Aid when they have cut themselves.

Q-Tip - this is a brand name for cotton swabs, that has usurped the title.

Kleenex - this one isnt so strong as the first two but I have heard people ask for a Kleenex many more times than asking for a tissue (or a facial tissue, for that matter).

Coke - this one is regionalized somewhat to the USA's 'deep south' but if you go to a restaurant down there, you will likely be asked by the waitress "what kind of Coke you want?", where she is substituting 'Coke' for any syrupy carbonated beverage (including Pepsi, which must be infuriating to the makers of the 'other cola').

Well that's a good start, anybody think up some others?
=^. .^=

Last edited by Magnus; Apr 06, 2002 at 08:27 AM.
Magnus is offline   Reply With Quote
Old Apr 06, 2002, 08:30 AM   #2
Registered User
Join Date: Sep 2001
Posts: 407
Here's two:

Xerox - It was the first photocopier, and it's easier to say than "photocopy."

Jet ski - It's really a brand name for a type of personal watercraft, but it's become a generic description for Wave Runners and the like.
Franklyn is offline   Reply With Quote
Old Apr 06, 2002, 08:38 AM   #3
Flatlander Fox
Armed Cultural Consultant
Flatlander Fox's Avatar
Join Date: Mar 2001
Location: Unemployment Line
Posts: 1,874
You have too much time on your hands ...

I can't think of any right now though...

Upon edit: Kool-Aid is sometimes used univerally as well... I had to ask Mrs. Fox for that though.
Diplomacy Forum at Civfanatics!
The Last of the Mohicans! Civfanatic Multiplayers!
I'm so tired of being tired... Sure as night will follow day... Most things I worry about, never happen anyway...
"Some days are diamonds, some days are rocks..."

Last edited by Flatlander Fox; Apr 06, 2002 at 08:41 AM.
Flatlander Fox is offline   Reply With Quote
Old Apr 06, 2002, 08:39 AM   #4
Atheist Proselytizer
IceBlaZe's Avatar
Join Date: Nov 2001
Location: Israel
Posts: 4,740
Jeep ????

I know it means territorial vechile (spelling).
But its also a name of a brand. what came first?
The flame says to the cypress: “When I see how calm, how full of pride you are, something inside me goes wild – How can one live this awesome life without a touch of madness, of spirit, of imagination, of freedom, with only a grim, ancient pride?
If I could, I would burn down the establishment that we call the seasons, along with your cursed dependence on earth and air and sun, on rain and dew.”
The cypress does not answer. He knows there is madness in him, and freedom, and imagination, and spirit. But the flame will not understand, the flame will not believe.
Zelda - Two Elements

PC: Economic Left/Right: -2.00 | Social Libertarian/Authoritarian: -6.15
IceBlaZe is offline   Reply With Quote
Old Apr 06, 2002, 09:16 AM   #5
Sixchan's Avatar
Join Date: Sep 2001
Location: The Ivory Tower of Thilame, City of Tenita.
Posts: 1,192
Maybe I'm not as prone to it.

I'd ask for a plaster.

I'd ask for a ear swab.

Tissue, please.

Okay, I would ask for a coke.

The first two are American Brands, but I don't call them a british equivalent.

A Xerox? Nope, I'd say Photocopy.

Jet ski
Well, I'd say Jet Ski.

However, I call a Vaccum Cleaner a Hoover.
Sixchan is offline   Reply With Quote
Old Apr 06, 2002, 09:59 AM   #6
amadeus's Avatar
Join Date: Aug 2001
Location: Osaka (大阪)
Posts: 32,498
I've heard some people call some games "sim" games (based on the Maxis "Sim-".)

Don't know if that counts, though :\
amadeus is offline   Reply With Quote
Old Apr 06, 2002, 10:12 AM   #7
Game- and Quizmaster
Lucky's Avatar
Join Date: Nov 2001
Posts: 2,304
How about Aspirin instead of headache pill or pill against headache.

Aspirin is the name of the headache pill from Bayer and its contractors but it is widely used even if any other pill is wanted.
Even the official translation from German Kopfschmerztablette to English is Aspirin, at least in several dictionaries.

some other things:

Personal Computer (PC) - originally introduced by IBM for its home computers but nowadays always used

Walkman/Discman - not sure about other countries, but here in Germany it is often used instead of portable cassette/CD player, but SONY has the full copyrights on this name, any other product doesn´t have the name on it
Lucky is offline   Reply With Quote

Go Back Civilization Fanatics' Forums > COLOSSEUM > Off-Topic > Advertising Iconism

Thread Tools

All times are GMT -6. The time now is 11:22 PM.

Civilization VI release date is 10/21! Pre-order now: US | UK | DE | CA
Powered by vBulletin®
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
This site is copyright © Civilization Fanatics' Center.