Timsup2nothin
Deity
- Joined
- Apr 2, 2013
- Messages
- 46,737
Drew is right i fear, in these times of social media nonsense quality dies out -.-
From an interesting article i just did read:
Most marketing departments seem to spend:
85% of their time discussing and debating SM: which are the best social media channels and how should they be used, when, how, and by whom...?
10% of their time discussing and debating marketing issues: what is the message to whom and why should they buy from us when they could buy from the competition?
5% of their time discussing the product/service: have we got the right product with the right features and benefits for our target customers?
The 5% part seems reasonable. The marketing department has a purpose, and that purpose is to sell the product as it is. Wisdom from the car lot: don't see what the customer wants to buy, sell the customer what they can see.