Stardock are good - and their policy on this does work. They have always had DRM (et al) free games and apply it to their on line distribution via Impulse. Lots of claim counter claim over what they do - surprise surprise - but at the end of the day the reality is, if hassle free purchase, download and play is a Primary aim, and Impulse carry the Title, Stardock/Impulse is definitely the solution - works a treat.
I rate Brad as one of the better CEOs around - he loves gaming, and really does care for his customers. If Stardock screw up, rare due to their policy of Public Betas but it happens (eg Elemental), they shift heaven and earth fixing it - and thats as rare as hen's teeth these days in an increasingly grubby grabbing Games Industry.
A big advantage is they are still a Private Company, no share holders to pressure them into directions that game logic says "dont". Its a nice setup - gets my vote.
Regards
Zy