In multi-player it is used to communicate with your team-mates. For example it is hard to communicate "Please move your scout 2squares north, one square east to the hill. ... its easier to ping the location where you would like your team-mates scout.
Pinging tiles needlessly is almost as fun as putting graffiti all over your friend's nation and naming his oceans and mountain ranges stupid things. (The Great LOL Butt Ocean, The Naughty Pillows Mountains, etc.) (With the marker tool...)
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