It could indeed be a viable strategy, but the problem with it is that you can't reasonably control which enemy cities switch over to you... But you can micromanage your good cities to make culture flips more likely. I've found that the pull of your cities is the greatest when they are in a perpetual celebration of WLTK or WLTP day. That seems to be either a prerquisite for a city to flip to you, or at least a very decent chance-bonus. I usually get more flips when I run a celebrating Monarchy, since in a Republic/Demo cities will often outgrow their capacity to celebrate and thus miss the 'chances' (read, they will not be celebrating on the turn the enemy city is rioting).