Let's put it this way: The Jays would be a play-off team in any league or division if they weren't in the AL East. The AL East is just a monster of a division - it's extremely difficult to compete in which just makes the Rays run to the W.S even more incredible.
The collars of the GM's in Baltimore and Toronto got a lot tighter because of the Rays run. I would think Orioles fans at least deserve to have their management have a fire lit under it, rather than throw their hands up and say "Oh well, we can't win in this division, it's too gosh darned difficult!"