The ratings a product gets on Amazon is supposed to be based on random people's subjective opinions. The word "bias" loses all meaning in that context. Making your review objective is a choice that will merely increase the review's prominence.
Exactly. There's many subjective ways to qualify a reviewer's opinions. 1. you can read the reviews of all items they've reviewed and try to find ones that you already own, to get a feel for how the reviewer's values/opinions relate to your own. etc..
And using reviews to predict your product satisfaction without any math basis is highly subjective anyway.
Subjective bias is highly expected in online reviews. And how would one know how many of the reviews are honest and which ones were planted by marketing shills?
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