Sid Mier announcing: (in a pilots voice) Uhhhh.....Since we love our fans so much everyone who pre-ordered digitally can play since the game is done and all we are doing is waiting, which doesn't make any sense to wait one moment longer. We have your money our product is finished so here you go....buckle up...
Similar, I was starting to doze off last night after my most recent 7 day insomnia fight, and thought... 'wouldn't it be great if they announced on Friday that they were releasing the game today', then I came back to reality and realized that the brick and mortars some of them anyway aren't likely to get the game to their stores until Monday or Tuesday morning so not likely to ever see it happen.
But yeah, wouldn't it be a nice weekend present to find it unlocked in my steam account tomorrow to give me something new to do for the weekend.
I rarely go to an EB or a gamestop, they just don't have the selection that Steam has. The only time I'll shop there anymore is if they happen to carry a new title that can't be gotten digitally. All the PC shops that carry the PC games has pretty much screwed over the consumer by no longer carrying as many titles, they are only interested in carrying the top best known titles to ensure that they move them off the shelf, that leaves out a lot of some decent games that will never see the light of day in a physical shop. They've not done me any favors and quite honestly I couldn't care less if Best Buy, EB, Gamestop or any of the other brick and mortar stores just dry up and blow away.
If they want to start carrying more titles for the PC gaming world, then I'll start to favor them with my wallet again, until then, I'll stick to Steam, Impulse, GamersGate and to a much lesser extent, D2D.
Honestly, I don't see what the big fuss is. Those that are going to shop for their digital copy of the game are going to do so, those that want a physical copy are still going to go to their best buys, walmarts, eb's etc. If I was still a die hard brick and mortar type of consumer, having a game release on steam 7 days prior to it being available at the store, would not sway me to buy it on steam. I still know many gamers that refuse to buy games digitally as they WANT their disk and hopefully a manual, and have never swayed from this so far, I imagine there are many people out there that don't want to buy from places like steam and or don't even know they exist.
Hell, I didn't know about steam until a couple years after they launched, and I still know people today that when I tell them to get on their computer and google up such and such, they stare at me with a blank expression wondering what I'm talking about.