How about this:
The Poster unitcombat would be the most basic and cheapest.
Poster I (2 strength, no special effects), Poster II (3 Strength, 10% city defence), Poster III (5 Strength, 25% City Defense)
The Troll unitcombat would be like cavalry, and would have bonuses against Posters, be stronger than most units, and be more expensive.
Advertiser (4 Strength, 10% bonus against Posters), Flamer (6 Strength, 20% bonus against Posters), Troll (16 Strength, 50% bonus against posters), Hacker (30 Strength,
The Moderator unitcombat would be like spearmen, and would have large bonuses against Trolls, but be the most expensive to make. They would also start with Leadership (same as in the game).
Reporter (2 Strength, 100% strength against Trolls (to represent how advertisers are reported, but keep coming back, like VictoryMotorCars), Junior Mod (4 Strength, 100% against Trolls), Moderator (10 Strength, 100% against Trolls), Senior Moderator (20 Strength, 100% against Trolls).
For promotions, this is what I thought.
100 Posts (Available to Posters and Reporters): 10% Strength. All Posts promotions are cumulative.
1000 Posts (Available to Posters and Reporters): 20% Strength, requires 100 Posts.
10000 Posts (Available to Posters and Reporters): 50% Strength, requires 1000 Posts.
5 Permabans (Available to All Moderators above Reporters): 25% City Defense. Non-cumulative.
10 Permabans (Available to All Moderators above Reporters): 50% City Defense, requires 5 Permabans.
Scourge of Trolls (Available to Senior Moderators): 100% City Defense, requires 10 Permabans.
Minor Nuisance (Available to the Troll Unitcombat): 10% City Attack. Non-cumulative.
Annoyance (Available to the Troll Unitcombat): 30% City Attack.
Forum Scourge (Available to the Troll Unitcombat): 50% City Attack.
In Legal Trouble (Available to Hackers): 200% City Attack.
Great Moderator Promotions:
Leadership (All Moderators above Reporters start with it): 100% more XP from combat.
Super Moderator (Unavailable to Hacker Unitcombat): 200% City Defense.
Super Troll (Only for Hacker Unitcombat): 200% City Attack.
100000 Posts (Available to Posters and Reporters): 200% Strength, requires 10000 Posts.
I can't think of any more.
The Civics would be like this:
Hierarchy
One Man's Forum - Default
Seniority - +100% Fads/100 Days (instead of 1000 years to double culture for a building, it's 100. This civic doubles the amount of culture you gain every 100 days)
People's Forum - Allows drafting of Junior Moderators. (Only Junior Mods can be drafted)
Punishment
As it Fits - Default
Strikes System - +1 Experience in All Cities
One Mess-up You're Out - X% lower number of cities maintenance
Software
Standard Software - Default
Simple Software - No Distance from Host Cost
Advanced Software - +25% Distance from Host Cost, +1 Happiness per Mod in a city (mods would have the MilitaryHappiness tag set to 1, and only them)
For Techs, it would go into two sections - Social Networking and Forums. Moderators require the techs more to the Forums side of things, Trolls require the techs more to the Social Networking side of things. Posters require techs in the middle.
For Resources, the types of resources that improve forums (vBulletin, for example) would be revealed with the Forums side of the tech tree, while resources that improve Social Networking (I'm not quite sure of an example). They would give commerce and happiness.
Thoughts? Comments?