I haven't physically gone to a theatre in over 25 years. The last time I did, was to see Toy Story 2. There's not much I've seen since then that I wish I'd seen for the first time on a large screen. I'm sure the Harry Potter movies were probably beyond amazing in a theatre, but I've only ever seen them on TV. And even then I get sensory overload and blank out some of it. The fanfiction stories are more manageable, as I can imagine things at a pace that's more comfortable.
The ultimate decider of what gets made is what the studio suits think will make the most money. So the more people support this current stuff, the more we're going to have.
Take Star Trek, for instance (please take everything that's been made post-Voyager, except the fan films...). I've lost track of how many spinoffs there are now, and have exactly zero interest in seeing any of them. It would take a tremendously different kind of story to win me back to even check it out, never mind like it. The impression I get is that the formula now is an ensemble cast with the right ratio of humans, humanoids, non-humanoids, different uniform design, and whatever people expect from modern TV shows regarding storylines and dialogue.
As for creativity... AI is killing that. I belong to a number of writing groups on FB and there are people who want to be professionally published but offer up their latest AI-created cover blurb or cover "art" and ask for feedback. I've told them to get a piece of paper and a pencil and do it themselves. At least try to be original. Who cares if it's not instantly wonderful? That's how people learn.