Pre-order bonuses for various retailers is a fairly common practice in the games industry. I've never heard of people claiming it is an attempt to screw the customer. It's just an incentive to buy at a certain store, and it makes the Retailers happy. The extra content is just window dressing really. Anyways there will be so many mods out for Civ V that an extra civilization is fairly worthless in real dollars. I'm sure most of you hadn't noticed but the video game industry has been struggling with sales as of late, and also struggling to adapt to a more modern marketplace that is growing used to things like Digital Distribution and Piracy. A lot of people are expecting that nothing should change in the way the companies market and sell the games, but not adapting to your environment ends up with you extinct. Really you should be happy 2K and Firaxis are doing everything they can to make Civ V popular, accessible and fun to play. The more successful it is the better additional content will be coming out for it.