For those of you who don't know, this is bro-country Link to video. or rather it is THE bro country song, the song that launched bro country into the public eye and lead to it dominating the country charts. But I suppose I should be more specific on what bro-country is. It's a sub-genre within country that usually has 3 characteristics 1) Relatively young male singer. A bro basically 2) Be about partying/ girls/ trucks - basically have all the content depth of a stereotypical rap song 3) Sounds like country wishing it were hip hop. There's a reason bro-country is also called hick hop. now there are articles on the rise of Bro-country. http://www.academia.edu/4165160/Reading_Hick Hop_The_Shotgun_Marriage_of_Hip_Hop_and_Country_Music But I'll go for the simplest explanation for why it exists. Basically it is because of 2 trends- country as a whole is becoming younger. There was a time when Hunter Hayes had the highest charting single on the country charts (If you don't count Taylor Swift, which I don't), and hip hop has somehow become the "music of the youth". So we have a generation who has grown up listening to some hip hop artists basically trying to be edgy and relevant and copy their icons. I can link to an article which says that Florida Georgia Line listened to Nelly, so they invited him for Cruise the remix, but I won't bother. I doubt anyone's even read my explanation on why country's becoming so desperate to be hip-hop. I believe that it became big because it filled a void in country that hadn't been filled in country before- light hearted youth party jams. Bro-country is about the bars and clubs that rappers rap about except in the South. It's about a good times. I believe that this trend will die this year as it has reached over saturation. I see some of it surviving, but more mature country will get its chance. But I predict it will permanently widen country's appeal on the pop charts. But what do I know? Sorry for this long post. Back to the simple question: Do you like bro country? Does anyone?