spa said:To illustrate the situation another way. Say there are 5,000,000 potential customers in North America that want to buy Civ. At a 4:1 ratio this means that 1,250,000 of them only have a CD player. So 1,250,000 at $50 a pop is $62,500,000 in sales (not profit as you have to deduct all the costs of making and doing business). Still, if you're the CEO of a North American company are you going to say "Nah I don't need that marketshare. I think we've made enough money." Somehow I think not. Now I admit my example numbers are probably on the high side (I don't know how many units a star game like Civilization usually sells) and they're no doubt simplistic, but the principal remains the same no matter what numbers you plug in because it's a ratio.
Have you EVER heard a CEO say 'I think we've made enough money'?