What "page title and top logo"?
EDIT: Ah. You mean their website.
I was referring to the deceptiveness of the name itself. Not the web content as it currently exists to attract developers and the press to get behind this latest scheme.
If you told me that Facebook was providing free access to the internet to much of the 2/3rds of the population of the world that doesn't yet have it, I would say that is an incredibly noble for them to do. Kudos!
But that apparently is not what is occurring here. They have come up with some scheme to entrap these people into using Facebook and a handful of their apps
instead of the internet. They likely have some scheme in order to get them to pay for it in some way, such as forcing them to watch ads which provide the revenue to make it all possible. Or they have come up with some other novel means of financially justifying it.
This smacks of
AOL (America Online) for those of you who aren't old enough to remember them. it was one of the very first dial-up service providers that eventually crippled their uses by only allowing them to access the internet through their own proprietary browser and services. At one time, they were incredibly huge and dominated the novice internet segment for many years:
People who used AOL were trapped in their own little totally incompatible world. This literally stifled internet growth and eventually became a bad joke in the computer industry: