It's not that difficult. Back in '95 a single millionaire putting up one million pounds was a lot of money and it kept the Rovers as protagonists for 2-3 years. Arsenal committed to long-term sustainability nearly 20 years ago; by '06 they'd reached the peak with their resources with a barely-lost Champions League final after the previous two decades had seen them win five league titles (including two doubles), a then-unique cup-and-league-cup double, the Cup Winners Cup, plus they were generally consistent in the League (under Wenger they were always in the top 4 for a long while – does anybody remember that upon St. Totteringham's Day in '16 they managed to rise to runners up to Leicester?) and actually in the last few years of Wenger they got what not long before would have been by itself a career-crowning achievement of no fewer than three FA Cups in four seasons. They also had the advantage of Wenger doing things like watching his players' food intake in the initial years before everybody caught on –it's a bit like Liverpool in the 1940s right after the war. Tottenham under Pocchettino tried and went for the big one over a few years until they very nearly did it in '19 and then that was it. Leicester might be the one effort to succeed, but that, yet again, took a foreign millionaire to come in and shore up the club. He got far better value than was expected, but still the initial capital had to come from somewhere. Meanwhile, first Chelsea and later Manchester City decided just to engage in the pay-to-win model. Back in the 1930s River Plate gained itself the nickname ‘Millionaire club’ because they simply overbid for all their purchases and priced everyone out of business. Chelsea did it first. Abramovich just said: Expensive players? Cheque. Latest European champion manager? Cheque. Refurbish stadium? Cheque. And a 1.5 milliard pounds in the form of ‘loans’ which are now ‘forgiven’. *sighs* Manchester City just decided to play the same game and raised the stakes along the way. Chelsea had gotten Mourinho (twice) so they got Guardiola. They overpaid at first, but soon those ridiculous fees were the standard -players themselves had salaries announced that were more weekly than a ref made in a couple of months. Manchester United kept up only as long as Ferguson kept working miracles; if every year you make decent progress in the Champions League you'll ensure the millions keep coming in but since then they've been staggering, and there's only so many bunnies to pull out of that top hat. (sidenote: just like Arsenal's three-cups-in-four-years feat, Urited getting to scoff at a UEFA Cup is a sign of the times) Liverpool also got itself an organisation. It's just that instead of cashing in on anything that's not nailed down they actually are looking for a US-style win! win! win! model and building on the brand of being one of the most successful clubs not just in England but in UEFA as a whole. Other than weird wins like Birmingham winning a League Cup and Wigan an FA Cup the rest have been big-money clubs in England. If you want to look at parallels you can check up on how Barcelona suddenly couldn't hold on to Messi while Real Madrid's been propped up by an actual crook. Kaká as a bench-warmer is one of the greatest offences to football the Madridians have perpetrated recently. Edit: completely collapsed Urited have to go visit an Arsenal that's just won 4-2 at Stamford Bridge. And I'm reading that their scouts who've been working for two decades are leaving the club. Mamma mia!