For the past few years, gaming has been a bit of a sick industry. It all started when EA launched Battlefront II and tried to egregiously target whales in a highly exploitative pay to win economy. Since then, shady practices, loot boxes and micro transactions have become a dirty term. And yet, the golden goose for EA - Fifa UT - continued to make huge sums of money. This now too has come under attack, with some EU countries classifying UT as gambling and placing a restriction on it. Furthermore, developer Bungie jumped ship from the yoke of Activision Blizzard and is now an independent studio. And Activision Blizzard was, along with EA, one of the worst offenders when it came to excessive monetisation. Looking at things today, EA and Activision stocks seem to be sliding. And opinion seems to be hardening towards the excessive greed in evidence at the top of the tree. I personally hope that this trend continues. But i dont think things will have truly turned a corner whilst the likes of Andrew Wilson, Blake Jorgensen and a whole host of Activision fat cats remain in business. The short termism of people like that is truly sickening and they are a poison to the industry.