LucyDuke
staring at the clock
Wrapping paper`s a waste of paper, but people aren`t going to stop using it soon.
This year I did two things, and used no wrapping paper.
One of them was origami boxes. Yeah, they're paper, but they're nice enough that the recipient will probably keep 'em around for at least a little while, if only as a box for the stuff that came in them.
The other was proper jewelry boxes, one set made from store-bought wood boxes that I painted to match the jewelry inside, so they'd persist as jewelry boxes; the other set made from cut and glued light cardboard, glued glued glued and painted to harmonize with the contents. I doubt they'll be thrown away or even regifted, considering they were quite personalized.
Moral of the story: make the container part of the gift.