Typical media bullcrap.
And no, I don't mean the english media. This one isn't their fault - it's the fault of the disgusting media machine (otherwise called Québecor) this side of the language divide. They need scandals to sell, and when they can't find one, they make one up and then convince the population to be scandalized over it (the so-called Acoomodement Raisonable debacle, among other things).
As for the poll itself, the litigious question asked :
"Personally, do you consider yourself :
-Strongly racist (Fortement Raciste) (1%
-Mildly racist (Moyennement Raciste) (15%)
-Weakly Racist (Faiblement Raciste) (43%)
-Not Racist at all (Pas du tout raciste) (39%)
Now, consider this (definition of racism will be that most often understood by Québecer, to correctly reflect the situation). Consider everything you've done, say, this past year. Can you honestly say for absolutely certain that you've never had any thought that might involve assuming something about someone just because of their race? Making a sweeping statement about all of a particular race? (and so forth)?
Can you say you won't have any during the next year?
If you can't say "yes" to both questions, then what business have you answering "Not Racist at all" to the poll question?
But saying "16% of Québecers admit to being racist!" wouldn't have sold Québecor's litter-worthy newspaper, so they just lumped the 43% who might have a vaguely racist thought once in a blue moon in the statistics to have something to grab attention with.
(Yes, I hate the Journal de Montréal.)
And "accomodement raisonables" is the media bringing to a boil a handful of very isolated incidents that are unavoidable when different ethnic and cultural groups live in the same area, and blowing them out of proportion in terms of scale (and often in terms of importance as well). But continuous news networks have to have *something* to talk about on slow news days, so...