It’s getting hard to imagine how to turn it around at this point. The DLC for civ7 will have to be nearly an order of magnitude more well loved and bring in more players than all the DLC for civ6 combined, just to catch up to civ6 much less surpass it. They have said they are working on what they think is most important for civ7 in the patches, but the patches are having essentially no effect, so either they don’t understand what people want, or the rest of the world has just already moved on except for the 5 or so thousand people “having a blast” at any given time. They don’t prioritise console fixes or mod support so that can’t be where most of their happiest customers are.
One theory I’ve heard is they can make it a discount bargain game, and just sell it as cheaply as possible to find an audience. But I feel like it would be sad if civ became one of those games your grandma buys you out of a bin of cds at Walmart. Otherwise the theories like “maybe there’s millions of players in china who love it and play it all the time we don’t know about it” are getting more and more out there as they continue to have no evidence, and yet need to be more and more a larger share of the customers to matter.