Money for DLC is poison. $$$ for all DLC is already almost 50$. It's Activision standarts.
I hate how almost 90% of gaming community are submissive sissies who think that this is the future of gaming and we should live with it.
I have nothing against true expansion packs. They are great. There are at least 2 developers who make great DLC for free - Valve and CD project.
But for god's sake - don't support greedy publishers/developers! They just released wonders for money. Next step - patches for money. This will reduce modding to zero (BF3 will have no mod tools and Civ5 with it's "SDK") so greedy publishers can sell their ovepriced crap.
I agree, but here's hoping things can change. I at least vote with my money and don't buy any DLC until they're available at a huge discount in the future.