TIL about the invention of cat litter.
Invention of cat litter
Before Ed Lowe's invention, people kept their cats outside, using ashes, dirt or sand as
cat litter when it was necessary to keep them inside. One day in January 1947, Mrs. Draper, Edward Lowe's neighbor in
Cassopolis, Michigan, asked him for some sand to use as cat litter. Her sand pile was frozen so she had been using ashes but they tracked all over her house. Lowe worked for his father's company which sold bulk shipments of sand, sawdust and clay to heavy industries for use as absorbents. His father had recently received a sample shipment of a new clay product that he didn't want to switch to so it was just stored in a garage. Instead of sand, Lowe gave her some of that clay called
fuller's earth, a set of clay minerals capable of absorbing their weight in water. She found it worked far better than sand or ashes. In later years he worked on developing a litter product for chimpanzee waste with
Jane Goodall, but was unable to develop a successful product.
Career
In 1947, Lowe decided to sell the clay. He packaged it in five-pound (2.3 kg) bags and called it "
Kitty Litter". He suggested that a local pet store sell it for 65
cents (or $9.15 today). The store owner refused, saying that it would not sell because sand was so much cheaper. Lowe told him to give it away free until people were willing to pay for it.
Kitty Litter was a success. Lowe drove around the country selling
Kitty Litter. He even cleaned boxes at cat shows so he could get a booth to demonstrate his product. He founded Edward Lowe Industries and created
Tidy Cat cat box filler in 1954.