Taken from Gamespot: English settlers are led by George Washington and John Adams, and are regarded for their tolerance. As such, an English colony will have a healthy influx of immigrants to add to your workforce. The Dutch are championed by Peter Stuyvesant, who is credited for introducing tea to the colonies and overseeing the construction of a wall in New Netherland, which later became New York. Next to the wall, coincidentally, ran Wall Street. He is joined by Adriaen van der Donck, the first lawyer to live in the Dutch colonies (who just happened to lead a political uprising against Governor Stuyvesant). The Dutch receive a mercantile bonus, and prices for goods will not fluctuate. The French are headed by Samuel de Champlain and Louis de Buade de Frontenac. Champlain was the famed explorer who founded Quebec City and is widely considered the father of New France, whereas Frontenac was twice governor of New France. The French are known for their cooperation and receive extra bonuses from allied natives. On the other hand, natives do not like Spain, mostly because Spanish colonists enjoy a conquistador bonus and can slice through native ranks like a hot knife through butter. The syphilis probably doesn't help, either. Spain is led by Simon Bolivar, who organized the independence of most of northern New Spain, including Venezuela, Bolivia, Columbia, Ecuador, and Peru. Jose de San Martin is considered Argentina's national hero for his role in liberating much of southern New Spain. I think France is going to suit my style of play the most, but the Dutch also sound interesting, but I'm not sure how useful this "mercantile bonus" is going to be.