Steam pre-orders / pre-loads. --> must wait until the retail release to give the retail stores a chance in todays digital distribution age. Retail store pre-orders / fresh purchase. --> must wait until the steam release countdown unlocks their game and allows them to play it, nullifying the above incentive to buy from a retail store. No, this isnt another thread about how crappy it is or to whine about it. It's about pure beautiful irony. It's a remarkable thing to observe, can you do anything but chuckle at it? You need to wait for the retail release to play the game on steam. The retail release needs to wait for steams wait to play the game. It's like the grandfather time-travel paradox. The end result is that all of us are waiting, for no purpose. I suspect it is Steam who managed to double-cross the retailers here, GG i must admit.