But there's always the opportunity cost. As others have explained, the leader is one of the biggest sources of work when creating a new civ. A pack that has a new civ and a new leader could, with just a little more work, instead have two whole new civs. Whereas if they just have one civ and one leader, to add another civ to that they would have to start completely anew. So, while I would like new leaders, I would rather have new civs. ----- I also think that Firaxis is more likely to make whole new civ DLCs than leader DLCs. They are more work for less content, and more are required to sell them. I wouldn't think that most people would buy a single leader as a DLC for $5. That is just one leader with one ability, tacked on to an already existing civ. A lot of people here may buy it, but CivFanatics is, as the name suggests, not representative of the civ community as a whole. Most people would expect multiple (3+) leaders in a $5 pack. On the other hand, people have shown willingness to buy civ packs with just one whole new civ in them for $5. You tell me: Option A: Three city projects, requiring 750 production each, with the end result being 5000 gold Option B: One city project, requiring 1000 production, with the end result being 5000 gold Which one would you choose? Even if you had three cities with equal production, they could each be doing an option B and giving you 15000 gold in the end.