CivRev on iPad

Good thing I live in Canada, so by the time I get a chance to buy the iPad, Civ's price should be lower. There's no way to act on my temptation to buy the app now ;)
 
2 things about this seem interesting to me:

1. Why would people pay that much more for identical gameplay when Civilization is a TURN BASED game? Better controls don't really matter much, do they?

2. It looks like Civ Rev is the only app there to have broken the invisible 9.99 cap. I wonder how that will turn out.
 
The ipad is too expensive anyways for just a bigger version of the iphone, but still just a marketing technique.
 
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