I had the same problem and I do not play through Steam. I reckon it's a conflict between the language of the operating system (here polish, for me chinese) and the language of the game.
Try to find the options (click on the last link in the blue square as seen in your screenshot, then click on the link in the center of the next blue square), then choose a different language (click randomely in the arrowed box at the bottom left of the options panel. A box will pop up ('very well, carry on then'). Click ok then click on the bottom left to effectively change the language on the screen). You can then change back to any language after that.
Hope you understood the instructions, I can't explain it better.
It solved the problem for me anyway.