If there is a long peninsula, ideal to plant a city as "canal" between two oceans. You will have a military advantage and also free up trade for cities on both of your (separated) coast lines. That means do NOT settle the double tile -- settle a single tile with both coasts.
BTW, canal (always?) works even if you plant the city on a hill tile.
I avoid bombardment units until cannons are available. They are clunky because you have to waste a move setting them up. If they are not on a road, you can't attack on the movement turn, unlike archers etc. which can attack while moving on open ground.