"Star" dock or "Cash Cow"?
"Would you purchase a $20 multiplayer-only expansion pack for Galciv II?"
Since I am not a GalcivII Site member I cannot vote on their site. I'd however truely LOVE MP- but considering GalcivII sales are roaring (at USD 44), with sales figures exceeding all expectations by far, 20 bucks is just ridiculously over the top if it'd be just for the sakes of the multiplayer.
If its going to be a proper addon WITH a multiplayer included thats a different story. I know enough people who played the demo and told me: "If they go MP I'd actualy buy it".- What better advertising is there, than that of having the best selling top notch game that will get even better?
Really, they just took in an exponentialy higher ammount than they ever considered possible (and that without the use of any professional marketing advertisng channel) and have the nerve to ask people that if they want MP, then its gonna cost them 20 dollars more? Word of mouth can make a brand- and it can likewise take it away.
Fact: Apart from the galciv series, no other turn-based strategy game lacks a multiplayer feature. I belive that since 1993 (Master of Orion 1) there hasn't been any, and even Civ1 got its MP before Civ2 was released.
And what would the average Civilization Fanatic have answered, had Civ4 not been launched with a MP, and had Firaxis made a poll a la " want a $20 multiplayer-only expansion"? We'd have called them animal names and given them the finger- those less emotional people amongst us would have just answered that poll with a big "NO"- which is exactly what is happening right now at Stardock's GalcivII site.
The way they ask this poll question is just set in a way that 3 outa 4 people will say "NO" after checking their coin purse. Stardock made overproportionaly great sales already with the initial launch. Fact: A good product sells on its own. Stardock has just proven it again. So , in theory this brand has potential to be a "star"- which could be achieved by moving over to the MP market via added value to the branded product (see my former colleague's quote below). However, given the outlook by parts of particular GalcivII staff, their product is most likely to develop into a "cash cow" brand.
So perhaps some people there are fed up with programing right now- ok, great. Understandable. But then I'd wish they wouldn't make stupid polls that have the "N-answer" prewritten all over it, and keep their internal power struggle to themselves, really, for the negative way this poll has been set up it seems more like a farce than any real tool to estimate customer wants, but merely a tool to justify
not making MP.
EDIT:
As a former colleague of mine would put it:
"Catastrophe: Customer threatens to make a work order"
If they'd really want to know how much money is really in it for them by going Multi they ought to make a simple "how much would you pay for a multiplayer-addon? a) $5, b) $10, ... n) $x" One learns that kind of estimate projections at college, for Sid's sake
EDIT2:
Evidence in sales
US PC Game Software Sales
* 1998 - $1.8 billion
* 1999 - $1.9 billion
* 2000 - $1.78 billion (84.9 million units)
* 2001 - $1.75 billion (83.6 million units)
* 2002 - $1.4 billion (61.5 million units)
* 2003 - $1.2 billion (52.8 million units)
* 2004 - $1.1 billion (45 million units)
* 2005 - $0.95 billion (38 million units)
Note that these sums do not include the concurrent revenue from MMORPG subscriptions, a market segment that has been achieving significant annual gains*.
The text & figures show:
- A) in 7 consecutive years sales yield has halved at an increasing average price/unit
- B) Stardock enjoys higher than estimated sales against the trend within a declining industry (in volume of sales)
Conclusion:
While
playing vs other people sells*, A & B suggest that GalcivII is likeliest to develop into a "cash cow" brand. This is a straight forward term: Give them more money and they will make you something.