I should be going to sleep now but I am a professional chef and can't help but reply. When people eat the sort of industrially produced food that McDonald's and its ilk serve, after time they forget what real food tastes like. Good food is one of life's great pleasures, one that we need to remember. Also, when you eat in a busy restaurant that serves inexpensive food you are very likely supporting a sweat shop (in America anyway). The way these places make money is by working people like dogs, paying them nothing, and spending as little on food as possible. I know this because I have helped manage high volume restaurants in the past. I have worked in sweat shops, I don't anymore. The irony is that America is undergoing a culinary rennaisance; as McDonald's conquers the world, here it is seen as a relic of the past and is dying. Last week's headline of the Onion sums it up:
"McDonald's Profits Down as People Opt for Food"