Reagan's Popularity
"Ronald Reagan was the most popular president ever to leave office," explained ABC anchor Elizabeth Vargas (6/6/04). "His approval ratings were higher than any other at the end of his second term." Though the claim was repeated by many news outlets, it is not true; Bill Clinton's approval ratings when he left office were actually higher than Reagan's, at 66 percent versus Reagan's 63 percent (Gallup, 1/10-14-01). Franklin Delano Roosevelt also topped Reagan with a 66 percent approval rating at the time of his death in office after three and a half terms.
In general, Reagan's popularity during his two terms tends to be overstated. The Washington Post's lead article on June 6 began by declaring him "one of the most popular presidents of the 20th Century," while ABC's Sam Donaldson announced, "Through travesty, triumph and tragedy, the president enjoyed unprecedented popularity." The Chicago Tribune (6/6/04) wrote that "his popularity with the electorate was deep and personal... rarely did his popularity dip below 50 percent; it often exceeded 70 percent, an extraordinarily high mark."
But a look at Gallup polling data brings a different perspective. Through most of his presidency, Reagan did not rate much higher than other post-World War II presidents. And during his first two years, Reagan's approval ratings were quite low. His 52 percent average approval rating for his presidency places him sixth out of the past ten presidents, behind Kennedy (70 percent), Eisenhower (66 percent), George H.W. Bush (61 percent), Clinton (55 percent), and Johnson (55 percent). His popularity frequently dipped below 50 percent during his first term, plummeted to 46 percent during the Iran-Contra scandal, and never exceeded 68 percent. (By contrast, Clinton's maximum approval rating hit 71 percent.)
Some in the media similarly emphasized Reagan's likeability. CBS anchor Bob Schieffer asserted, "You could hate his policies, but it was hard not to like Ronald Reagan (6/6/04). But Reagan's "likeability" numbers did not score much higher than other modern presidents, including Jimmy Carter.
)
):
