Trip said:If the target is adolescent male, then why are there so many games aimed at kids?
Read through the games list. Without the 18 and under demographic the DS wouldn't have been released. The Sony PSP is aimed at the older guys, despite Nintendo's pleas that the DS is also. It certainly has potential, but right now it's very much built around the kids.
http://ds.ign.com/articles/518/518873p1.html
Trip said:
The rating of games refers to the 'acceptability' of their content for all audiences, not who they're geared for. The average age of players of Civ is much higher than most games, even ones with "worse" ratings.