Here is the answer from EA :
"Thank you for contacting me. Make sure that you have closed any programs or tasks running in the background as sometimes one of the programs can conflict with the game. Background applications such as anti-virus programs are often the cause of conflicts.
Hold down the Ctrl, Atl, and Delete keys at the same time
This will bring up the "Task Manager", follow the steps bellow in order:
1) Click the "Processes"
2) Click on the User Name button to sort by user name
3) Click on anything besides EXPLORER and TASKMGR for this User Name or other user names. Do NOT select anything for SYSTEM, LOCAL SERVICE, or NETWORK SERVICE.
5) Click on END PROCESS
6) Repeat steps 4 and 5 until only explorer.exe and taskmgr.exe are open for this user profile.
Thank you for contacting Electronic Arts Online Support,
Brian F.
EA Online"
Thank's for the lik to the Apolyton's forum. I am gonna try some of the instructions given there in the .INI file.
Also, I played one of the videos by "drag/dropping [it] into the playuv15.exe", as suggested by Mongoose in the Apolyton's thread and it played fine.
Feedback to follow...