Last time I checked, both advertising and reputation affect sales, big time! So, how are sales with the lame product called, CIV Complete? No one knows yet, too early I guess. Ok, what about advertising, well, no reviews old game same company, well what will come up if someone 'new' searchs for information? Here, there and anywhere there is activity. And here we say it sucks a lot, or shall I be logical, uncomplete instead?
Reputation, word of mouth ergo advertising counts, and is at first subtle, accumulates over time, winds up rolls you over. Firaxis is flat! Going on and taking hit after hit on their reputation with their unfinished business allowing us to complain for years, gee this is not a money making equation.
Talk, money, have money as your excuse to do poorly too consistently and what, just nothing, something that was... a has been.
Find a way to fix the thing (Conquests) excuses be damned or they (those excuses) will bury you. Simple math. Less to less receeding.
Right now, Firaxis is gambling on the next one, being a big hit. I am not betting on this one. However, one more year of this and these boards will be ghost towns anyway. Kind of thin now for that matter. New games are on the horizon, my beloved 'ass' will most likely be on one of them...