I think the game has managed to put the feeling you are playing against a leader and not a civ at the front of my mind. However this isn’t maybe for the reasons the developers expected.
It’s no so hard to work out which civ each leader has taken, because it’s sort of hidden away, and you need to remember icons etc or click through a couple of screens to really get what it means.
So they have achieved that goal, but it’s not a positive step
Yeah, there's definitely a few things they could do to be better around that. I don't know what the logos are yet, so it's hard to match them up. And then every now and then you get the random "your crossbowman was defeated by a Norman unit", and it takes me a minute to remember which opposing civ is the Normans. I kind of feel that every interaction should be more clear. So let me know every time I am talked to them that it's Lafayette (Norman). Even a few other things like Sokeman (Settler) would help me remember when I see a random unit walking through my land whether that's something I need to kill or can ignore.