I have no experience regarding watercooling, but from heresay i assume it's more suited for geeks/enthusiasts, not for someone who wants to put together a system and then won't touch it for the next 5 years

Something that's only $10 more than the stock cooler sounds suspicious
And similiarly I would not trust a no-name PSU to work for 5 years in a fairly powerful system without giving you trouble. They charge pretty outrageous sums for quality PSUs, but I would seriously recommend to invest $70 more for the Corsair 650W.