I actually did a very in-depth research study on this kind of social media advertising. Turns out companies love them because not only is it pretty effective advertising (you're more likely to be interested in a product if you know your friend is also interested in that product) but it is also essentially free as well.
I like that they're revealing it with hexes a la fog of war. I dislike that I have to share it, especially since Shaka and Maria are the most logical leaders to appear.
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