This is what Civ really needs: more direct competition! Sega's Endless Legend is the closest competing modern game with major funding to Civ. Note that I did not include the various Paradox games as Crusader Kings or Europa Universalis, as they are not true 4X games. I also did not include Age of Empires, as that's a different subgenre. With direct competition, Firaxis would be forced to improve Civ (or end up like SimCity or RollerCoaster Tycoon, both of which being venerable franchises, were beaten by newcomers such as Cities: Skylines and Planet Coaster, respectively). Even Firaxis's other game has plenty of direct competition from major developers (such as Fire Emblem (Nintendo), Final Fantasy Tactics (Square Enix), and the closest one: Mario + Rabbids Kingdom Battle (Ubisoft with Nintendo), along with a few others).