Um, stellar customer service? Past history of providing for their fans? Well, that may be your viewpoint, but not mine. Everyone has his/her own opinion of what is "acceptable" from a companay. Just out of curiosity, are you saying that physical copies no longer serve a purpose anymore? That we should all rely on some third party vendor to just keep all of our data safe until such time as when we wish to use it? Interesting theory if so. Seems rather trusting to keep all of your eggs in 1 basket, so to speak. No offense Donkeyman, But I rather keep all my "discs" and/or "jumpdrives" in a organised stored area. Granted, it may be out of date in todays world, but at least I don't have to worry about 3rd party problems. Also, because I am actually interested in your theory, why do you feel that the future of PC gaming "needs" DRM to survive? especially since open source gaming is actually beginning to catch up with the Big Boys. And just for good measure, I'm not actually opposed to company's making a profit off a good PC game, it's when corps decide to bend you over the table and ( insert appropriate comment here) without bothering to kiss you 1st that I take umbrage with.