I guess you are referring to me: Yes, I read your article.
I see no point in using Cruise Missiles in C3C or PTW either.
They are the perfect unit of demonstrating shortcomings of the movement system:
You cannot let them fly over water e.g. They need to be transported an then they are launched.
Cruise Missles should ... "cruise". Hence the name.
But you need to bring them close to the front and then launch them. You cannot fire them more than 2 or 4, whatever you play, hexes away from the target.
4 hexes is better, it allows CMs in coastal cities to attack enemy ships. That increased their usefulness.
But for destroying land units -> quite costly. You lose shields, your opponents loses more.
OK, your choice. But can't bombers and artillery do better. I think CM can shine sometimes, but in general?