I think building your own avatar was a mistake, they should double down on historical avatars and make you choose one and even give them their own bonuses. Playing as Napoleonic Babylon/Rome/etc vs Elizabethan Egypt/Greece/etc would give the game more consistency and flair and also give them
easy DLC without having to add cultures in groups of 6.
I agree, the idea of some fictional or random avatars is not very immersive to many people.
What would be cool - some historical great leaders (not even necessarily heads of state) with clear and strong personalities and their own set of diplomatic quotes. And with strong chance to choose cultures closest to them. Bonus points for leaders not from the most recent civ games.

Richard really likes to take English/British, Themistocles Mycanae/Greek/Byz, Charlemagne Franks/Teutons/French/Germans, Tamerlane Persians/Mongols/Mughals, you get the idea.
The only issue I see with this is "being to similar to Civ" but personally I wouldn't have a problem with this.
It definitely would be more immersive than seeing 'Lucy' avatar with the 'Hipster' bias


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