The Last Conformist
Irresistibly Attractive
That's what one of the signs on a kebab place down in the city centre, run by a bunch of Turks, whose chief claim to fame is finishing last in a survey of restaurant hygiene.
The ad works because Swedes tend to believe Swedish food, and meat in particular, is the best in the world. This isn't any particularly nationalistic attitude - the peoples of pretty much all industrialized countries think that their country makes the safest food in the world. Needless to say, the various food industries do their best to keep perceptions that way.
Now, I was wondering if anyone knew of any more-or-less objective studies as to where food actually is the healthiest?
The ad works because Swedes tend to believe Swedish food, and meat in particular, is the best in the world. This isn't any particularly nationalistic attitude - the peoples of pretty much all industrialized countries think that their country makes the safest food in the world. Needless to say, the various food industries do their best to keep perceptions that way.
Now, I was wondering if anyone knew of any more-or-less objective studies as to where food actually is the healthiest?