It's just that argument, propogated by Bud Selig, that hurts baseball's image. If teams that don't spend money on "big name players" will never win, how do you explain the success of the Athletics and Twins the past few years? If you call it a fluke, you clearly have no idea what you are talking about. Furthermore, spending money does not in itself guarentee success, as the Mets, Orioles, Dodgers, Red Sox, and other teams have shown. Yes, the Yankees spend more money than anyone else, but they also (for the most part) spend wisely. An lastly, no! Everyone does not want to win. Teams like the Royals and Marlins repeatedly trade away their good players rather than pay them. If the owner of such a "poor" team wanted to win like Steinbrenner does, he would bring in several other million/billionaire investors to co-own the team to put more money into it (or he would fire his staff and hire a better one). Then his team would no longer be "handicapped," but it would no longer be just his team. For many of these owners it's not about winning games, but it's about making money and stroking an already overblown ego.