Edit: Btw, for those wondering about the whole "10 crowns" thing. The game's win condition is accomplished 10 "ambitions"....so my guess is they were once called crowns...hence the original title.
So found out from the designer himself, I was wrong! The 10 crowns was because in the original design you played through 10 kings/queens and then the game ended, as opposed to the ambition system they have now. So the more you know...