In what way is someone not playing video games "rejecting" their products?
I think there are logical leaps being made that are causing some folks to not understand your (and other posters) arguments. If Zelnick "rejected" video games, he probably wouldn't be in the industry. Would be trivial to parachute into a different c-suite job (that's how it works at that level).
I think that someone as high up as a CEO saying "I don't play video games" being interpreted in this way is genuinely unhelpful, at best. There are plenty of examples of industries where CEOs do not associate with their products, because it would make no sense. So raising any other industry isn't evidence of, well, anything really, contextually. We can only focus on the video games industry itself, in my opinion.
I've asked AD1730 many questions in this regard, and had none answered. Fair is fair, I can't compel, but it's something of a glaring omission if nobody can point out in concrete, measurable terms, what benefit a CEO playing a video game actually does for us as players of Civilisation. Bobby Kotick plays games. Can't say I see that as a positive.