Amongst English speakers, the use of umlaut marks and other diacritics with a blackletter style typeface is a form of foreign branding intended to give a band's logo a Teutonic quality—denoting stereotypes of boldness and strength commonly attributed to ancient northern European peoples, such as the Vikings and Goths. Its use has also been attributed to a desire for a "Gothic horror" feel.[2] The metal umlaut is not generally intended to affect the pronunciation of the band's name.