So what's some guidelines for using great people?

culture bombs are great for empty land, but 12 culture/turn is better in already cultured areas IF you plop him down soon enough
 
The great artist also takes a city out of anarchy immediately. Saving a great artist and then culture bombing a recently captured enemy city can shave 10 turns off a domination victory.

They are also great for late game naval invasions, since after establishing your beachhead you want to get the first city on the other continent out of anarchy quickly to slow counterattacks and get some construction capacity on the new continent. You can also rush an airport next turn to get mass reinforcements quickly across.

They are also lots of fun if you get one early. They can claim a huge amount of land for you if you get one before all the land is settled. Then you can backfill with several cities to hold the land.
 
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