I am not totally sure about that. If you visit the official web, you can choose the option SPAIN in the right side of the screen, and you will see an Spanish flag, with the Spanish official shield (So, it is not refered to the South American comunity (As you could argue)). I don't think that people from Mexico or Argentina feel represented by that flag. I mean that they really mind Spanish market, and that is the reason why I don't understand their decision.