at least that worked

the problem with the bts installer is that when it does not find 1.74 it tries to install its own version of it (which is likely for the cd version - and probably broke your no-cd version). Now that also means it tried to install onto an incorrectly patched version of the game - so I would suggest removing BtS - including all the bts files you can find that are listed below - then reinstall bts and patch it using a patch provided by gamestop if available
install the most recent version of DirectX 9c from
Microsoft
then do the following for a clean reinstall:
Uninstall and Reinstall Civ4 Warlords BtS :
Try to follow this order when doing stuff:
Use Control panel to uninstall Beyond the Sword, then Warlords, then Civ4
Delete "...\documents and settings\<username>\my documents\my games\sid meier's civilization 4" manually
Delete "...\documents and settings\<username>\my documents\my games\warlords" manually
Delete "...\documents and settings\<username>\my documents\my games\beyond the sword" manually
Delete "...\documents and settings\<username>\application data\my games\sid meier's civilization 4" manually
Delete "...\documents and settings\<username>\application data\my games\warlords" manually
Delete "...\documents and settings\<username>\application data\my games\beyond the sword" manually
Delete "...\documents and settings\<username>\local settings\application data\my games\sid meier's civilization 4" manually
Delete "...\documents and settings\<username>\local settings\application data\my games\warlords" manually
Delete "...\documents and settings\<username>\local settings\application data\my games\beyond the sword" manually
(note: application data is a hidden directory so you need to configure windows explorer to show hidden files, also these directories in application data are sometimes removed by the uninstall routine)
Delete "...\Program Files\InstallShield Installation Information\{CFBCE791-2D53-4FCE-B3FB-D6E01F4112E8}" (Civ4)
Delete "...\Program Files\InstallShield Installation Information\{3E4B349F-10B5-4586-9D99-489A90A8B228}" (Warlords)
Delete "...\Program Files\InstallShield Installation Information\{32E4F0D2-C135-475E-A841-1D59A0D22989}" (BtS)
(note: InstallShield Installation Information is a hidden directory so you need to configure windows explorer to show hidden files).
Install Civ4, immediately patch it to 1.61 (download it fresh from
here)
Install Warlords, immediately patch it to 2.08 (download it fresh from
here)
Install Beyond the Sword, immediately patch to 3.17 (download it fresh from
here).