I think the first pic is probably Cyrodil, the dead dudes look more or less like Imperials to me.
Edit: Just read the article, nothing in there that is making me warm up to this game at all. Use a weapon to get better with it? That works in a single player game but in an MMO it's going to be the suck. Basically it means at end game, every time you decide to equip a new weapon type you are going to have to grind it up to max level before you can continue running content with your friends. Use your skills to make them more powerful? Same thing. Get ready to select your skills, and then spend hours grinding them to max level before you can raid with your friends. And people are completely fooling themselves if they think that being able to select which skills to have on your bar will mean freedom from class stereotypes. Every class will have one or two "builds" that are the mathematically ideal skills to select, and in order to raid you will be expected to be using one of them. They tried to do this in Rift too, introducing a pretty cool class system which was the most interesting part of the game, but at the end of the day it (surprise, surprise) wasn't perfectly balanced so everyone fell in to a few archetypes within each class.
Bottom line is the systems we see in Elder Scrolls games were originally designed from the bottom up for use in single player games. What works in a single player game can sometimes be the exact opposite of what will work in a multiplayer game, much less an MMO, and from what I'm hearing that appears to be the case here. They hype they are dispensing here reminds me very much of the initial hype we heard with The Old Republic. They are hyping different features than TOR did, but it has a very similar feel. And that game turned out to be a half-assed WoW clone with lightsabers. So you'll have to forgive me for not lining up to prostrate myself before Bethesda for this marvelous gift. This game feels like one that will be free to play within a year of release.