If that is true, that's pretty interesting news that raises interesting points and questions.
First it means the world builder must be reasonably powerful - it apparently can convert a square grid into a hex grid. I wonder if that also means you'll be able to import bitmap maps and convert those.
The guy who got the quote from Shafer on BitMob makes it clear (in a correction) that this does not mean you'll be able to automatically import something like Fall from Heaven. That seems clear enough - the source code for the two games must be quite different, so it would be almost impossible to automatically convert scripting and dll mods.
I also imagine that is limited to world builder save game information. So you can bring over city location and size, unit location. But what about situations where Civ4 units and buildings don't exist in Civ5? They might be replaced w/ Civ5 equivalents or just left out.
Now, one thing that I don't think this means but would be FREAKING HOT would be some kind of XML conversion tool. Now obviously Civ 5 units, buildings, techs, etc. will have attributes that Civ 4 doesn't have, and vice versa, and obviously even where the attribute names are the same, the values would have to be tweaked. It wouldn't be technically difficult to write an XSLT script to do this, just time consuming. But it would be very cool to be able to import some of the great looking units developed for Civ 4 (especially if the graphics files are compatible) give 'em a ranged strength, etc., and go to town with them in Civ 5.